The goal of our Social Media Marketing Specialist Program is to prepare our students to successfully market a business or brand utilizing social media and other digital marketing strategies and tools.
Students will learn how to use social media as a tool to increase brand awareness, obtain leads, and increase sales. Throughout the course, students will utilize the skills they’ve learned on each of the social media platforms they have learned to create projects for a mock brand or company. The final Capstone Project will track the results of their campaigns.
One of our greatest assets is that our instructor cadre aren’t just doing a job, they are passionate about the curriculum and are here to mentor you and make sure that you get all the help that you need to succeed.Back to top
What I’ll Learn
Over 5 million businesses worldwide tell their stories on Instagram. This has been critical in spreading awareness, piquing the interest of customers, and converting that interest into foot-traffic.
In 2012, Pinterest broke the record in being the fastest site in history to break through the 10 million unique visitor mark with 11.7 million unique users. This meteoric growth positions Pinterest to be a powerful business platform that can reach a huge swath of users. Today, many people use Pinterest as a “visual storefront.”
Facebook has a multi-tiered approach for business users. From Facebook ads, Pages, Live, and more, Facebook has a tool for every business need.
Snapchat has 26 million users in the U.S. alone, and close to 80 percent of college students use Snapchat every day. This is a huge pool of potential customers, and we will teach you how to leverage that into views and sales
At last count, 27% of the web uses WordPress. Huge, right? WordPress development is a huge market and thus it is critically important to learn how to develop WordPress websites and custom themes.
Search engine optimization is the process of affecting the visibility of a website in a search engine’s unpaid results. We will teach you how to configure your sites in accordance with Google’s standards so as to help your pages appear more prominently in a search engine rankings.
Analytics, Metrics & Reporting
Being able to use analytics to make quick changes to your approach can be the difference between failure and success. In this course you will learn how to use analytics tools to your advantage which will enable to you always improve your product.
Full-Time or Part-Time: Part Time
Next class begins: TBA
Classes are on: N/A
Class Starts: N/A
How many weeks: 16
Who Should Take This Course?
- Small business owners.
- Those who would like to build a career in Social Media Marketing.
- Anyone who would like to learn how to leverage the power of Social Media to their benefit.